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Best-selling author, experience advisor and aspirant punk

Adrian Swinscoe


Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk.

He has been growing and helping develop customer-focused large and small businesses for over 25 years now. His clients have included Sky, NowTV, Apple, KFC, Philips, Cancer Research UK, Talk Talk, Gazprom, Intercontinental Hotel Group, Olympus, Harper Collins, Microsoft, Pearson and Costa Coffee to name but a few. Adrian is a frequent writer, podcaster and speaker on all things related to customer service and experience.

He published a best-selling book in 2016 called How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson) and recently published an exciting new book: Punk CX.

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Live from UK

“Why building a solid business case for your CX initiatives is an imperative that you can’t avoid?“