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CX Consultant, Author of the best- selling book “Zero In Formula”

Dennis Geelen


Dennis Geelen is the Founder of Zero In and the author of the best-selling book The Zero In Formula.  As CX and Innovation consultant, author and speaker, Geelen’s mission is to help as many businesses become as customer centric and innovative as possible.  

Since founding ZeroIn during 2018, he has worked with clients in several industries ranging from government, non-profit, healthcare, insurance, energy and sports and recreation. 

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“Why Being Customer Centric and Innovative Should be the Foundation of Your Business”