Dennis Geelen is the Founder of Zero In and the author of the best-selling book The Zero In Formula.  As a CX and Innovation consultant, author and speaker, Geelen’s mission is to help as many businesses become as customer centric and innovative as possible.  

Since founding ZeroIn during 2018, he has worked with clients in several industries ranging from government, non-profit, healthcare, insurance, energy and sports and recreation. 

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