George is driven by a clear purpose to improve patients life in an impactful manner and transform the standard of care.

He has diversified experience of over 18 years, built across different industries (FMCG/Pharma) in CX/PX, Sales, Marketing and Customer Marketing at market leading companies. Expert in product solutions and services, strategy development and implementation, combined with efficient commercialization models, leading large and cross-functional teams. Currently he is leading the Customer Solutions Unit at Novartis Hellas, developing Value Based Partnerships with Health Care System stakeholders aiming to optimize in a significant way the Greek Patient pathways and improving their experience and satisfaction, beyond treatment.

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