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CCXP, Founder / CX Implementation Advisor, European Customer Consultancy, Top 25 CX Influencer

Olga Potaptseva


Olga Potaptseva is a global CX specialist working with organisations from the Middle East to Western Europe. An inventor of the CX Implementation Toolkit, certified by the Customer Institute, she leads organisations to become customer centric and transform their culture, processes, policies and products. Her practical approach identifies what really matters to customers and allows companies to gain efficiencies, increase profit and, naturally, to improve their customer feedback.

Olga is passionate about establishing CX as a sustainable business discipline and achieves that as an Executive Director for the Customer Institute, a 7-time Chair of Judges at customer experience awards, a speaker and author. She has been recognised as one of the Top25 CX Influencers.

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