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Chief Strategy Officer of Anthrolytics Ltd, President of the Organizing Committee CX Summit 2022

Peter Dorrington


Peter is an expert in using a combination of data and behavioural sciences to lead transformation in the field of Experience Management (XM). Over the last 4 years, he been focussed on developing and using Predictive Behavioural Analytics to understand why people do what they do, what they are likely to do next, and how businesses should respond. 

 As the inventor of Predictive Behavioural Analytics, Peter is an internationally recognised expert in the field of Customer Experience analysis. In addition to this, he is an executive advisor, an award winning blogger, writer and event host / moderator. 

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