DeAnna Avis
Live from London

DeAnna Avis

Chief Experience Officer, Starfish CX

Founder of Starfish CX, DeAnna is a customer experience specialist dedicated to bringing purpose to life through great experiences.

DeAnna is a keynote speaker, coach, consultant and global CX influencer, named one of the top 25 CX professionals in the world and winner of five customer experience awards including Overall Winner at the UK CXA.

Bringing insights from psychology and human-centred design, DeAnna identifies the conscious and unconscious drives behind organisational and customer behaviour to create collaborative and sustainable culture change. She turns insight into actionable strategy. She works with clients who are innovating and transforming to create a positive impact and legacy.

DeAnna brings over 12+ years leading CX, UX and service design programmes in Europe, Asia and the USA across sectors including medical & science, aerospace, commercial & industrial, automotive and insurance.

After leading the multi-award winning Customer Experience transformation at Solus ARC (Aviva) which swept the UK CX Awards, DeAnna made the leap into starting her own consultancy in 2022.  She is mother to a beautiful toddler called Yuri and dedicates all of her work to him.