Helen Yu
Prerecorded session from USA

Helen Yu

CEO of Tigon Advisory Corp.; Host of CXO Spice

Helen Yu is the Founder and CEO of Tigon Advisory Corp, a Wall Street Journal best-selling author, and the Host of CXO Spice. She is a co-founder at Dark Cryptonite, a cybersecurity startup.  With expertise in technology leadership, cybersecurity, and go-to-market strategy, she serves as a board director for AI SaaS companies and FinTech Startup, and as Vice Chair for the Global Cybersecurity Association. Recognized as a Top 50 Women in Tech and Top 30 Thought Leader in AI, Cybersecurity and Financial Services, Helen is a sought-after speaker at prestigious events such as SXSW, TiECon, DMS, Money20/20, FinTech Summit and NAMIC.  Her book 'Ascend Your Startup' has received three awards.

Talk title: "Going Back to the Basics - Unlocking Customer LTV"

Abstract: In today's rush for innovation, it's crucial to pause and revisit the cornerstone of business success: Customer Lifetime Value (LTV). Join me in exploring the timeless importance of LTV and why it's the bedrock of sustainable growth. We'll delve into strategies to maximize this value, nurturing enduring customer relationships and fostering loyalty. Let's momentarily set aside the allure of AI and refocus on the foundational principles that drive lasting customer satisfaction and sustained business success.