Kostas is the Leader of Customer Engagement & Experience at Interamerican | Anytime, having a 20+ year experience in Digital Marketing and Customer Engagement. As Head of Digital, he was part of the initial team that launched Anytime, the first direct insurance brand in the Greek market.
Customer focused and oriented, he has always been driven by the ambition to make the brands relevant in every step of people’s lives, create unique journeys and experiences based on customer needs and wants, have on-going conversations and actively listen, deliver daily value and increase their positive sentiment. He aspires the gradual move from CX to HX, where brands empower humans rather than targeting customers, and design to make the leap from personalized to personal marketing.
Kostas holds an MPhil from Strathclyde Business School and he is a Teaching Fellow at ALBA Graduate Business School.