Peter Dorrington

Peter Dorrington is Co-Founder and Chief Strategy Officer at Anthrolytics and is the inventor of Predictive Behavioural Analytics and an expert in Customer and Employee Experience Management Analytics. Peter has spent the last 25 years advising boards on the strategic use of data and analytics related to customer and employee experience and loyalty management, he is also an award-winning writer and speaker.

Since the foundation of Anthrolytics, Peter has been working with large enterprises to translate their operational data into behavioural insights about the motivations behind consumer decision-making, how that can predict their next action, and how businesses can use those insights to deliver proactive and hyper-personalised journeys at scale and speed.